Thursday, 7 March 2013

#042 GAD BA5: Contextual Studies Research


The GeForce Grid that's powered by Nvidia's new Kepler GPU is powerful enough to let you play the latest games on a TV – without a console – or to use professional compositing software from a tablet.

"There are still power users that require so much performance; because their work requires them to have dedicated capabilities I have every confidence that they'll continue needing GPUs. It's not likely they'll want to share!Does that mean you'll never need to buy a graphics card again? Not quite, Nvidia CEO Jen-Hsun Huang told TechRadar.


"When you're designing a car when you're sitting at your desk, the idea of sharing your computer with someone is completely ridiculous, because time is money and you want to get that car designed. However once that car is designed and they need to show that to clients or to an ad agency so they can create a great commercial, in that case it totally makes sense to access that same data set (through the cloud)."

Cloud-based streaming technology has transformed the movie and music industries by delivering unlimited content to consumer devices, including smartphones, tablets, PCs, and TVs. Millions of users now experience the convenience of streaming video and music services like Netflix, Hulu, Spotify, and Pandora.

It's only natural that gaming - the fastest growing media segment and a $68 billion
industry - would follow this trend. NVIDIA is building on a unique legacy in gaming graphics and graphic performance to lead the way in defining the cloud-gaming experience.

Count on industry-leading technology to provide an ultra high-performance, scalable, and cost-effective cloud gaming system. More concurrent users: Enable up to 36 HD-quality game streams from a single server using NVIDIA’s new GPU virtualization technology. Power efficiency: With the ability to serve up to 36 concurrent users, operators can expect a dramatic reduction in the cost and amount of power consumed per game stream. NVIDIA VGX HyperVisor: The VGX Hypervisor manages GPU resources to allow multiple users to share GPU hardware while improving user density and creating a true PC gaming experience in the cloud. Lower latency: NVIDIA has focused on reducing game server latency, achieving an amazing 30 ms reduction with the NVIDIA GRID platform. The end result is a cloud gaming experience that feels like playing on a local console.



With the release of the PS4, it has been revealed that Gaikai will be adding cloud gaming elements to the PS4, which will make it possible to jump in and try games in the PlayStation store, make sharing with your friends a snap, and also invite spectators and get friends to help you by remotely taking over your game.

The PS Vita will also finally get a lot more useful, thanks to Remote Play. Sony has dramatically reduced transmission times, turning the PS4 into a server and the Vita into a client allowing for remote play of titles run on the PS4 direct to the Vita. It’s exactly like the Wii U, but with a controller you can walk away with and use as a standalone mobile console.

The ability to easily jump right into PS4 games and try out titles via streamed gaming is a huge addition for Sony, which had more limited demo capability in the PS3 PlayStation store which required sizeable downloads when it was even available (which wasn’t for every title). Inviting players to join and watch your game also includes the ability for spectators to chim with with on-screen comments as you play, and the ability to take over your controller to help you out if you run into trouble. It’s a much more social version of Nintendo’s handholding modes in recent releases.

Industry figures show there the number of games consoles in use has shot up from 13.5 million a year ago to 22 million this month, with enough consoles for eight out of every ten households in the country to have one. This includes just the 'third generation' consoles – Microsoft's XBox 360, PlayStation3 and Nintendo's Wii – not the older consoles.

Though many families own more than one console, industry leaders believe that within a few years nine out of ten of all homes will have at least one. The astonishing success of video gaming – while the rest of the electronics industry has been hit by the global recession – has been driven by Nintendo, which yesterday unveiled figures that showed it had enjoyed a record year in Britain.

Yesterday, Nintendo said it had sold 3 million of the games in 2008, taking the total number of Wiis to 5 million – meaning there is a Wii in a quarter of all homes in Britain. Sales of its hand-held DS console have also increased strongly, with the company selling a further 3 million last year, taking the total to 13 million.


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